The Manufactured Housing Institute (MHI) recently commissioned an in-depth consumer research project about the demographics, perceptions, and preferences of manufactured homeowners and residents. MHI worked with Trifecta Research for the study, and the findings provide exciting insights into a variety of topics and market trends, including the characteristics and satisfaction of individuals who live in manufactured homes across the country.
This extensive independent research study of manufactured housing residents reveals positive signs for future growth. For example, a notable finding from the research is the level of satisfaction that individuals feel regarding their decision to live in a manufactured home.
Two-thirds of owners were either “extremely” or “very satisfied” with their manufactured homes, and at least “very likely” to recommend manufactured housing to others. For those living in land-lease communities, 62% were either “extremely” or “very satisfied.” Satisfaction soared to 76% for respondents living in a 55+ community, indicating they were either “extremely” or “very satisfied.”
MHI has a strategic plan to utilize this research to bolster advocacy efforts, public relations outreach and more.